1Information we collect

We collect information in two ways — information you provide directly, and information collected automatically when you visit the site.

Information you provide directly:

• Your name, email address, and phone number when you submit a contact form, request a ballpark estimate, or book a call through this site or through ICFHome.ca.
• Any project details or questions you include in a message or inquiry form.

Information collected automatically:

• IP address and approximate geographic location (country/province level).
• Browser type, operating system, and device type.
• Pages visited, time spent on pages, and referring URLs.
• Search terms used within the site’s search function.
• Calculator inputs where stored by the browser session (not transmitted to our servers unless you submit a form).

2How we use your information

We use the information we collect for the following purposes:

• To respond to inquiries, estimate requests, and questions you submit through the site.
• To provide the guides, calculators, and resources available on the site.
• To improve the content, usability, and performance of the website.
• To understand how visitors use the site so we can make it more helpful.
• To contact you about your project if you have requested follow-up from our team at ICFHome.ca.
• To comply with legal obligations where applicable.

We do not use your information for automated profiling or AI-based decision making that affects your legal rights.

3Cookies and tracking technologies

This website uses cookies — small text files stored by your browser — to operate correctly and to understand how the site is used. We use the following types:

• Essential cookies: Required for the site to function. These include session cookies that keep you logged in if applicable, and cookies that remember your preferences within a visit.
• Analytics cookies: We use Google Analytics to understand visitor behaviour — pages viewed, time on site, traffic sources. This data is aggregated and does not personally identify you. You can opt out using the Google Analytics opt-out browser add-on.
• Functional cookies: Some calculators and tools may store values in your browser’s local storage to preserve your inputs within a session. This data is not transmitted to our servers.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of some parts of the site.

4Third-party services

This website uses the following third-party services, each with their own privacy policies:

• Google Analytics — website traffic analysis. Google Privacy Policy.
• Google Fonts — typography delivery via Google’s CDN.
• WordPress — content management platform powering this site.
• ICFHome.ca — inquiry forms and booking tools on this site may submit your data to ICFHome.ca, our associated builder. Their privacy practices apply to data submitted through those forms.

We do not sell advertising space and do not use advertising tracking pixels (Facebook Pixel, Google Ads remarketing tags, etc.) on this site.

5Sharing your information

We do not sell, rent, or trade your personal information to third parties. We share your information only in the following limited circumstances:

• With ICFHome.ca: If you submit a project inquiry or booking request, your information is shared with our building team at ICFHome.ca to respond to your request. Both entities are operated by the same principals.
• Service providers: We may share data with trusted service providers (such as email delivery or web hosting) who process it on our behalf and are bound by confidentiality obligations.
• Legal requirements: We may disclose your information if required to do so by law, court order, or government authority.

6How long we keep your data

We retain personal information only as long as necessary for the purposes described in this policy:

• Inquiry and contact form submissions are retained for up to 3 years to support follow-up and our legitimate business interests.
• Analytics data is retained according to Google Analytics’ standard retention settings (26 months by default).
• If you request deletion of your data, we will remove it within 30 days, except where we are legally required to retain it.

7Your rights under Canadian privacy law

This site is operated in Ontario, Canada and is subject to Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Ontario’s applicable privacy regulations. Under these laws, you have the right to:

• Know what personal information we hold about you.
• Request access to your personal information.
• Request correction of inaccurate or incomplete information.
• Withdraw consent to the collection or use of your information (subject to legal and contractual restrictions).
• Request deletion of your personal information where it is no longer needed for the purpose it was collected.

To exercise any of these rights, contact us at info@icfhome.ca. We will respond within 30 days.

8Children’s privacy

This website is intended for adults who are researching or planning residential construction projects. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has submitted personal information through this site, please contact us immediately and we will delete it.

9External links

This site contains links to external websites — including ICFHome.ca, ICFPro.ca, government resources, and other reference sites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external site you visit.

10Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of the site after changes are posted constitutes your acceptance of the updated policy.